Why Not a Behavior Change Moonshot?
For forty years Americans have been convinced that cancer can be fixed. It fits with our quite impossible dream of living forever. We have constantly been told that all that we need is more of each of the following highly specialized and costly research, highly specialized and costly tests, highly specialized and costly scans, highly specialized and costly physicians/staff/systems... Can this be done without collapsing health care or the national economy? Is this a good expenditure of dollars? Can our bodies endure the treatments? In more recent times we have a call for a cancer moonshot. Is this a fit with what can be done, what science dictates, and at reasonable value? What is highest probability - is that we will not be able to afford it. President Kennedy understood this with his original moonshot claim and indicated that we could not do this, unless we focused on keeping costs reasonable. Science, innovation, and discovery costs in health care have...